Since the late 90s, Insight has recognized that a positive user experience is essential to a product’s success. In 1999, Insight expanded its offering with the formation of an interaction development group.

Interaction design rapidly became a full fledged discipline at Insight. Our expertise includes information architecture, interface design, icon development, interactive prototyping, and implementation planning.

"For the past nine years, our interaction design group has focused on presenting technology in a way that fits with people’s needs for function, lifestyle, and identity." said Scott Alan Godoy, senior manager of user experience. "We still focus on making interfaces easy to use and understand, but we also look for opportunities to create delightful experiences."