As the design business evolved, it became apparent that companies were looking for partners to provide them with more than traditional design services. Companies started to think of design strategically within their organization and were looking to consultants to provide support.

In 2006, Insight introduced design strategy to define the necessary front-end activities needed to understand the potential of new opportunities. The design strategy methodology sought to understand the market landscape, competitive offerings, user drivers and the capabilities of clients to provide a full perspective to the innovation process.

“We call our process ‘Insight to Action’ because of our ability to define an opportunity and then implement the designs,” said Meredith Wilson, senior manager of design strategy. “We are able to help our clients realize their possibilities and to design products and services that are financially successful and ultimately strengthen their brand.”