Cleaner trash
Seahorse Power, the company behind the groundbreaking solar-powered trash compactor the Big Belly, worked with Insight to advance their already successful product.
The Big Belly made news as mayors of major cities replaced regular outdoor trash cans with the Big Belly to kick off environmental initiatives. This one step in going green actually helps the environment in multiple ways.
Garbage trucks burn over 1 billion gallons of diesel a year, wreaking havoc on the environment. Using solar power, the Big Belly compacts trash to a quarter of its original size so collection trips can be reduced by 75%. Trash overflow and litter are also reduced with the Big Belly.
"We know from research and testing that the Big Belly can make cities cleaner and more energy efficient," said James Poss, CEO of Seahorse Power.
Insight helped Seahorse make the Big Belly more cost-effective to manufacture and improved the overall aesthetics. The new model, the Big Belly 3, is 30% smaller than the previous model and can compact the same amount of trash. Its streamlined design is attractive and fits on narrow city sidewalks.
The Big Belly 3 is made with steel and recycled plastic and is providing cities a great way to be environmentally friendly and economically sound. New York, Boston, Chicago and Portland are just a few of the cities using the Big Belly, and Poss said many more cities are looking into the benefits the Big Belly can provide.



