A different aproach can help you get your arms around the innovation challenge
Ross Teague, Ph.D, partner and director of research, recently gave a presentation discussing misconceptions of innovation. In this video clip, Ross explains what he told his audience and their reaction to his reasoning. He addresses questions such as:
- Should innovation be easy?
- Does a successful innovation effort require a new to the world, "wow!" product to be the output?
- Is coming up with the idea really the hard part of bringing innovative ideas to market?
Listen to what Ross has to say about these questions and more: