Insight's Verdi and Sync Design Concepts Receive Gold and Silver IDEA Awards
July 20, 2007 – Insight received top honors from the International Design Excellence Awards (IDEA), a celebration of the best product designs of the year. Insight won Gold for the Verdi Lawnscaping system and Silver for the Sync public washing system, both in the Design Concept category. Some of the world's hottest designs, innovative problem-solvers and coolest concepts were among the winners. Of the 1,691 entries this year, only 20 were awarded the Gold and just 19 earned the Silver.
The Gold-winning Verdi Lawnscaping System is an environmentally conscious system that transforms any space into a customizable, eco-sensitive landscape. Insight's design of the Verdi System reduces the need for high-pollution mowers and inefficient water usage.
"Winning a gold IDEA for the Verdi System is such an honor for us," said Steve McPhilliamy, director of design. "We are excited to win for an environmentally sound concept, as we find green design to be extremely important."
The Silver award went to the Sync washing system, a design that represents a shift in the public restroom category. By re-orienting user workflow to deliver an enhanced washing experience, it delivers noticeably cleaner results, saves space, simplifies the washing/drying process, and improves restroom traffic flow.
"Sync is a truly innovative system," said McPhilliamy. "Our designers created something that really captures what the IDEA stands for - an elegant solution combining technology with simplicity to solve a problem."
Co-sponsored by BusinessWeek magazine and the Industrial Designers Society of America (IDSA), the IDEA program fosters business and public understanding of the impact of industrial design excellence on the quality of life and the economy.
Press Contact
Tara Prasad
Manager, Marketing and PR
773.907.0100 x255
tprasad(at)insightpd.com