Insight's director of research authored article for MD&DI magazine
Matthew Jordan, director of research and interaction design at Insight, authored an article for MD&DI magazine outlining why medical device manufacturers must create a positive experience for users as devices transition from hospital to home.
This article outlines:
- Thematic differences between how devices are used for hospitals versus homes
- Investigating the emotional connections people have with products
- Product development techniques to address a patient's need for usefulness, usability, and affinity for home medical devices
- Designing for emotional connections to the device
Developing products that connect with patients has many benefits including increased sales via patient pull-through, word-of-mouth publicity, and brand recognition and loyalty. "Bringing Medical Devices Home," MD&DI, February 2008 >online link
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