Connect with your customers in Asia
Insight's presence in Asia means clients will have the freshest and most in-depth research on Asian consumers. Insight's extended research network in Asia, which consists of focus group services, translation services and recruiting firms for in-home observations, allows the Insight Asia office to accommodate any size program.
A principal researcher, relocated from the Chicago office, is supported by a bilingual Chinese Insight staff. This office conducts independent cultural studies in China, Japan and Korea to learn more about the consumer behavior in those countries. Established research methods and techniques for those regions will deliver the most thorough research to clients.
Insight's goal is to provide clients the best research and recommendations for products and experiences that will be successful in the Asian market
Why Insight Asia?
- Insight has been conducting research in Asia for years, and having presence in the region makes logistics easier to manage and cultural subtleties easier to understand.
- Shanghai is centrally located in China and is a quick flight to Beijing, Hong Kong, Seoul and Tokyo. It is also the most progressive design center in China.
- Insight's research techniques and methods are geared toward the subtle and the not-so subtle cultural differences in Asian countries.
