Japan's Asia Play
Because of similar tastes, big opportunities exist for Japanese companies in saturated domestic markets to move out into Asia. Personal care, household and food products have done especially well.
March 24, 2008
Forbes >online link
Stylish Sportswear With Designs on China
In efforts to woo China's consumers, Nike and Adidas AG are both aggressively promoting apparel and shoes with designs incorporating Chinese elements--a departure from the mostly Western-influenced styles they have marketed in the past.
March 20, 2008
Wall Street Journal >online link
Rough Road for Hybrids in China
China's auto sales are growing rapidly, but hybrid cars are a tough sell. Chinese consumers have shown little interest thus far, even with rising environmental concerns.
February 24, 2008
BusinessWeek >online link
Main Street, H.K.
Disney made over Mickey Mouse and their Hong Kong theme park to make the classic American park look more Chinese. It is hoping to transform China's coming year of the rat into the "Year of the Mouse" to connect with Chinese families.
January 23, 2008
The Wall Street Journal >online link
Key Insights on Youth in Shanghai, Hong Kong and the United States Revealed in Harris Interactive 2007 U.S. / China YouthPulse(SM) Comparison Study
A growing number of global firms are localizing their marketing strategies to appeal to consumers of a specific region. In Korea, a mix of Korean and English in slogans may seem awkward, but are succeeding in conveying an emotional experience about the brand.
December 19, 2007
Harris Interactive >online link
Retailers should watch new consumer habits
In order to gain a marketing advantage and secure brand loyalty in China, whose ever-expanding market is filled with smart shoppers, retailers must rely heavily on consumer insight and emotional interest.
November 21, 2007
China Daily >online link
Dell attempting to crack the Chinese market
Dell is bending its business model of direct sales with retail to fit a Chinese market that could provide billions in new revenue. This is a huge shift for Dell and a sign of how hard companies will work to win over Chinese consumers.
November 20, 2007
Austin American Statesman >online link
Clumsy Corporate Slogans part of ‘Glocalization’
A growing number of global firms are localizing their marketing strategies to appeal to consumers of a specific region. In Korea, a mix of Korean and English in slogans may seem awkward, but are succeeding in conveying an emotional experience about the brand.
November 1, 2007
The Korea Times >online link
Can emerging markets really take up the slack as the U.S. economy slows?
Although China is the world's fastest growing economy, most Chinese consumers prefer to save their money. This means the world can't count on China to drive the global economy.
October 29, 2007
International Herald Tribune >online link
Scramble for Intellectual Capital
Craig Scherer, senior partner and co-founder of Insight, discusses the opportunities and challenges of opening our Shanghai office.
September 25, 2007
Financial Times >online link
