Global Insights for Better Adherence

BD, a global leader in the production of drug and drug delivery solutions, engaged Insight to identify innovation opportunities for disposable insulin pen needles. The purpose for the initiative was to understand ways to strengthen market leadership with solutions that addressed issues with ergonomics and adherence and fit with patient lifestyle to achieve greater differentiation in a crowded market.

A Global Perspective

The way in which diabetes treatment is administered is significantly influenced by cultural and socio-economic factors. Solutions needed a global perspective, especially for aspects of use that varied widely across regions, like waste and disposal, needle re-use, and the channels through which patients acquire needles. Insight engaged patients and clinicians in the environments in which they live, work and manage their disease on three continents to effectively understand their goals, attitudes, desires and challenges. The outputs captured every step of the user experience, aligning opportunities with importance to ensure that the team focused on innovation that mattered to users.

Ideas that Resonate

Insight’s design team leveraged the research to generate a wide range of solutions. Special attention was paid to ideas that would not incur costly changes to existing assembly operations.  Concepts were illustrated in scenario formats that enabled the team to rapidly and inexpensively prototype-to-learn and share ideas with users around the world to understand how well they resonated. The end result was a rich data set with a global perspective, positioned to guide development strategy for years.