Global Strategy to Drive Growth
X-Rite, a leading provider of color measurement products, was at a critical crossroad in its home decor business segment. Their current product offering was used by retail employees behind the paint counter, and key customers such as Home Depot and Lowe's were demanding more relevant products to complement their do-it-yourself (DIY) philosophy to consumers. Meeting this challenge would require X-Rite to develop new products that complemented new users and provided new opportunities. Insight employed its design strategy process to develop a long term product development roadmap coupled with technology development that capitalized on new markets and DIY retailer trends in the U.S. and Europe.
Understanding the Market
To facilitate the entry into a new product space, Insight framed a research program to understand the complex relationships between retailers, home decor consumers, and design professionals. Insight conducted extensive interviews and observed product use in the U.S. and Europe., then translated the information gained in the field into meaningful frameworks that documented user behaviors and workflows, customer goals, internal stakeholder concerns and attitudes towards technology as they related to home decor. These models enabled Insight and X-Rite's leadership to define a new category of product opportunities with lower technical specifications and significantly less costs to develop potential product and technology solutions to deliver on key opportunities.
Delivering a Roadmap for the Future
At the conclusion of this process, Insight provided X-Rite with a five year strategic product plan for both technology and product development for key North American and European customers. The strategy developed by Insight is consistently utilized across the entire X-Rite organization to inform key business decisions, product and software development, corporate communications and sales initiatives.