St. Jude Medical Merlin® Patient Care System

Words into action

Insight’s industrial design process guided St. Jude through a methodical approach for identifying new solutions. Starting with feature based innovation in direct response to uncovering areas of opportunity, Insight and St. Jude engaged in a collaborative process that alternated ideation, evaluation and consolidation. In realizing that this product would experience a long lifespan, Insight set out to develop an accordingly appropriate visual brand identity, both relevant to the present and ready to stand the test of time.