Finding User-Centered,
Business-Driven Opportunities
Insight's research and strategy offering identifies the most meaningful opportunity areas for new products, features and user experiences based on each company's core values, marketing goals and business objectives.
Frequent Touches in the Environment
Orchestrating frequent touches with all stakeholders and within the environment of use is critical to the success of every medical program. Our user-centered, contextual, methods-based and iterative research approach has been applied across multiple global geographies, clinical specialties and healthcare environments with great success and lasting impact.
Multiple Stakeholders; Multiple Inputs
We use observational and interviewing techniques that allow us to truly understand what users need and desire to achieve their goals and accomplish tasks within the constraints of the product context, environment, and workflow. We involve both primary and secondary users so that all system stakeholders have a voice in what the product requirements should be and the type of experience it should provide. These findings and implications are seamlessly integrated into development so that the resulting design is useful, usable and meaningful.
True Researchers; Far-Reaching Experience
Although the research effort is a cross functional one, our trained and experienced research professionals design, execute and supervise the process so that the outputs are unbiased, appropriate and insightful. This core team comes from a diverse set of disciplines, including cognitive and experimental psychology, anthropology, sociology, communications and human factors. We have applied the 'science' of research to product design and development initiatives in over 30 countries around the globe.