Market Result
Coleman was able to enter a brand new market segment by leverage their strong outdoor product brand. The result was dozens of SKUs for a variety of separate product lines within the backyard products area. The new BackHome line has enabled Coleman to gain a strong presence in many mass and big box hardware distribution channels as well as enjoy strong web sales.
“The Coleman BackHome brand has been a great success for us and Insight was a key part of our development process.”
Gary Israel - Director of Design, The Coleman Company
