Making their mark
Sanford's line of Expo dry erase products was falling prey to the onset of commodization. Instead of slashing costs to maintain market share, Sanford opted for a more sophisticated approach; create an excitingly better system for dry erase, from markers to cleaners to writing surfaces. Insight helped them to do just that by providing a deep understanding of the consumer's dry erase experiece to drive product line innovation and maintain market leadership.
“Through their work, Insight provided Expo with a thorough understanding of our users and leveraged these learnings into a line of products that has reinvented the dry erase experience and reinforced the Expo brand as the leader in the category. They were great to work with.”
Shauna Smith - Brand Manager, Sanford Corporation
