Fresh air to revive a commodity product line
Coleman Powermate's line of air tools was drowning in the "sea of sameness" where a commodity product could only be differentiated based on price.
Insight's mission was to breathe new life into the line by creating an exciting new visual language that differentiated the tools based on greatly improved ergonomics and aesthetics. The design of the new tools also looked to bridge the gap between pneumatic tools and the much more familiar aesthetics and features of traditional power tools.
