Prescription for growth
Insight utilized this heightened understanding of St. Jude's customer base to inform the handling of the company's brand identity as communicated through product. In realizing that flagship products would experience lengthy deployment lifespans, Insight developed an accordingly appropriate visual brand identity, both relevant to the present and ready to stand the test of time. Discipline, sophistication, and respect, expressed through form details and logo treatment, provided St. Jude with a product image to be proud of.
