Market Result
St. Jude Medical continues to utilize the findings of this strategic effort in new and varied ways. To date, it has been used to drive the design of a new, world class implanted device programmer and development of its user interface, as well as inform the marketing communications for its launch. Additionally, new strategic research efforts have been launched from the initial work for the development of new products and services. The design strategy and accompanying research has also been used to cement St. Jude Medical as an industry innovator, allowing the company to attract top tier sales talent and double the size of its sales force.
"The introduction of our medical programmer helped us penetrate brand new accounts and it supports St. Jude as an innovator in the eyes of our customers."
George Walls - Senior Manager of New Product Development, St. Jude Medical
