Measuring up?
X-Rite, a leading provider of color measurement products, was at a critical cross road in its Home Decor business segment. Their current product offering was used by retail employees behind the paint counter, and key customers such as Home Depot and Lowe's were demanding more relevant products to complement their do-it-yourself (DIY) philosophy to consumers. Meeting this challenge would require X-Rite to redefine their product placement and development strategy and develop new products that complemented new users and provided new opportunities.
To meet this goal, X-Rite asked Insight to employ its design strategy process to help develop a long term product development roadmap coupled with technology development that would capitalize on new markets and DIY retailer trends in the United States and Europe.
