Defining frameworks for strategic innovation
The key to developing X-Rite's product development strategy was translating the information gained in the field into meaningful frameworks that documented user behaviors and workflows, customer goals, internal stakeholder concerns, and attitudes towards technology as they related to home decor. Distilling this multitude of information into these models enabled Insight and X-Rite's leadership to define a new category of products opportunities with lower technical specifications and significantly less development costs to develop potential product and technology solutions to deliver on key opportunities.
