Planning for the future
At the conclusion of this process, Insight provided X-Rite with a 5-year strategic product plan for both technology and product development for key North American and European customers. To date, 3 products have been developed from this plan and a multitude of technologies are in early stages of development. The strategy developed by Insight is consistently utilized across the entire X-Rite organization to inform key business decisions, product and software development, corporate communications, and sales initiatives.
“The results that came from Insight's strategic innovation process proved to be an invaluable resource in helping to determine our product development strategy for the next 3-5 years.”
Jim Weaver - Vice President of Marketing, X-Rite
