Digital Experience Design
Solving complex challenges through user-focused digital experiences
Insight’s own Craig Scherer reveals leading pitfalls to avoid in medical device design to QMed magazine. From too narrowly defining a project to being too subjective in product requirements, Insight Product Development has learned plenty of medical device design pitfalls to avoid during its more-than-25-year history.
Great byline in Food Safety Magazine by Insight’s own Carolyn Rose about the value of applied ethnography! Ethnography, a qualitative research method consisting of observation and interviews within a naturally occurring environment, has become increasingly prevalent in applications outside of anthropology (within which it was originally derived).