Driving Growth Through Innovation
We help clients in complex industries discover opportunities to create value through compelling user-centered design and technology-enabled solutions.

Latest Insight Buzz

How User-Centered Design Can Help Ease Obamacare Pressures

User-centered design can help companies in their quest to improve outcomes and cut costs. While uncertainty reigns in the medtech industry under the Affordable Care Act (ACA), one thing is clear: The ability to improve outcomes and reduce healthcare costs will determine the fate of medtech companies in this new era of value-based healthcare.


Join us for WellTECH ‘14 to learn more about Chicago’s booming health tech ecosystem and what’s on the horizon.

The event will bring together health tech leaders from around Chicago to discuss cross-industry efforts to grow the Midwest innovation landscape. The conversation will include representatives from government agencies, academic and investment institutions, and successful Chicagoland startups.