Designing successful innovations through user-centricity
Global User Research
Turning actionable insights into market-ready innovations
Human Factors Engineering
Product success through advanced user centricity and risk mitigation
Digital Experience Design
Solving complex challenges through user-focused digital experiences
Risk Mitigation and QMS
Understanding risk at every development stage
Quarter Century of Innovation
On July 18th, 2013, Insight celebrated 25 years of Innovation. On that day in 1988 Doug Brewer and Craig Scherer hung up their shingle and were officially open for business. Be sure to check back and read about our Key Learnings over this last 25 years.
Latest Insight Buzz
Deep Dive into the Patient Journey: Emotional Stages of Chronic Disease
Insight has recently completed a study with West Pharmaceutical Services. This framework entitled “Attitudinal Archetypes of Chronic Disease Management” is the culmination of a joint effort with West to better understand the patient’s changing emotional states along numerous stages of their journey.
Designing for Global Use
Differences in behaviors, expectations, and ideals often inform unique market needs, while the impetuses driving these differences allow us to appropriately plan for, and to some extent predict, the impact these variances will have on new offerings.
3 Keys to Successful Medical Device Development
Over the course of our past 350 medical product projects, Insight has recognized 3 key factors that consistently help teams define goals, align stakeholders, and achieve commercial product success in the long term.