Driving Growth Through Innovation
We help clients in complex industries discover opportunities to create value through compelling user-centered design and technology-enabled solutions.

Latest Insight Buzz

6 Medical Device Pitfalls You Should Avoid

Insight’s own Craig Scherer reveals leading pitfalls to avoid in medical device design to QMed magazine. From too narrowly defining a project to being too subjective in product requirements, Insight Product Development has learned plenty of medical device design pitfalls to avoid during its more-than-25-year history.

Leveraging Ethnography to Improve Food Safety

Great byline in Food Safety Magazine by Insight’s own Carolyn Rose about the value of applied ethnography! Ethnography, a qualitative research method consisting of observation and interviews within a naturally occurring environment, has become increasingly prevalent in applications outside of anthropology (within which it was originally derived).